COMPLIANCE OVERVIEW

EMOTIONALENGINE — DATA & PRIVACY COMPLIANCE

This document outlines the data architecture, collection practices, and regulatory compatibility of EmotionalEngine. It is intended for legal and compliance review.

Signal Architecture

EmotionalEngine uses declared emotional state, not behavioral inference. Users voluntarily declare their current mood. The system responds to the declaration. No behavior is tracked, inferred, or stored.

The declared signal is ephemeral and session-scoped. It is not linked to a persistent identity, not enriched with external data, and not used to build behavioral profiles. The advertising layer matches brand context to the declared mood — not to the user.

What We Do NOT Collect

No cookies (except minimal session persistence)
No device fingerprinting
No cross-site tracking
No mobile ad IDs (IDFA / GAID)
No email-based identity graphs
No health data profiles
No browsing history
No purchase history
No location data
No biometric data

What We DO Collect

Declared mood (user-initiated, voluntary)
Slider interactions (ride / fade / skip — anonymous in-session preference signals)
Brand affinity declarations (voluntary, explicit user action)
Session context (anonymous, not tied to identity, not persisted beyond the session)

All collected signals are first-party, declared, and anonymous. No signal is sold, shared, or used for retargeting.

Regulatory Compatibility

GDPR

Compliant by architecture. No personal data processing as defined under Article 4(1). Declared mood is not linked to an identifiable natural person.

CCPA / CPRA

Compliant. No sale of personal information. No sharing of personal information for cross-context behavioral advertising.

HIPAA

Compatible. No protected health information (PHI) is collected, stored, or transmitted. Declared mood states are not health claims and are not linked to patient identity.

FDA Advertising

Compliant. Declared mood states are user-initiated emotional context, not diagnostic or therapeutic claims. Advertising placement is contextual, not clinical.

Patent Protection

The emotional taxonomy, routing logic, and scoring model underlying EmotionalEngine are protected under Patent Application 64/034,738. The architecture is proprietary and constitutes a trade secret of Vlcek Ventures LLC.

Contact

For compliance inquiries, data processing questions, or partnership discussions:

roy@theemotionalengine.com

Vlcek Ventures LLC — This document is intended for legal and compliance review.